Lily’s Kitchen
Lily’s Kitchen
Poop Troop Activation
Lily’s Kitchen (PR Agency) approached Aetha Design in early 2021 with the concept to re-launch their biodegradable poo bag using a public activation.
Concept Ideation
Concept Development
Prototyping
Manufacture
Lilly’s Kitchen - Poop Troop Activation
Lilly’s Kitchen - Poop Troop Activation
The brief
POOP TROOP
During lockdowns dog waste became an increasing issue in the UK. Nearly a third (31%) of dog owners that took part in the survey – commissioned by Lily’s Kitchen – confessed to NOT cleaning up after their pups, saying they thought poo bags were ‘wasteful’ because they couldn’t be recycled. So the award-winning pet food producer wanted to launch a new clean-up campaign in May 2021 named ‘Poop Troop.’
Aetha were tasked in designing and building a small run (50) Poop Troop bag dispensers. The dispensers were designed to contain the brand’s new Planet Friendly Poo Bags to help tackle the crisis and give pet parents a sustainable solution to disposing their pets’ waste.
Our solution
A bright, colourful and easy to use dispenser that can be put up and then moved to new parks/areas. The poop troop bag dispensers were used in the Lily’s Kitchen press releases and features in several news articles and were very popular amongst social dog influencers.
The brief
POOP TROOP
During lockdowns dog waste became an increasing issue in the UK. Nearly a third (31%) of dog owners that took part in the survey – commissioned by Lily’s Kitchen – confessed to NOT cleaning up after their pups, saying they thought poo bags were ‘wasteful’ because they couldn’t be recycled. So the award-winning pet food producer wanted to launch a new clean-up campaign in May 2021 named ‘Poop Troop.’ Aetha were tasked in designing and building a small run (50) Poop Troop bag dispensers. The dispensers were designed to contain the brand’s new Planet Friendly Poo Bags to help tackle the crisis and give pet parents a sustainable solution to disposing their pets’ waste.
Our solution
A bright, colourful and easy to use dispenser that can be put up and then moved to new parks/areas. The poop troop bag dispensers were used in the Lily’s Kitchen press releases and features in several news articles and were very popular amongst social dog influencers.
