Menu
Amanda and Eve partnered with us with an idea to reinvent the reusable water bottle and coffee cup which would help reduce the amount of single use plastic we see in our oceans and countryside.
From concept to Kickstarter, we helped develop an aesthetic, refine functionality & manufacturability and ultimately launch Cupple.
Concept ideation
Prototyping & development
CMF
Design for Manufacture
Rendering & visualisation
Branding
Crowdfunding support
Manufacturing support
Cupple wanted to combine a 18oz reusable water bottle and 12oz coffee cup to help users save space while on the move and provide a place to keep the cup and lid when it wasn’t needed.
Through countless sketches and in-house prototypes, ideas for how it could work and different user experiences were refined down to the resulting simple and effective design
Using our manufacturing partners in the far east we collaborated to develop a manufacturable, scalable and commercially viable solution with a high level of quality control
Beyond the aesthetic and functional development, we helped Cupple to build their Kickstarter in Autumn 2020.
A campaign that was ultimately funded within three hours of launching, with backers receiving their Cupple in early 2021
“From a hazy sketch with a long list of requirements to the beautiful, stylish bottle now sitting in front of us. The team were brilliant from the beginning, what felt like a daunting journey at the outset felt like an amazing adventure by the end! We would highly recommend Aetha. We will be working with them again in the future.”