FORME
FORME
FORME
FORME

A protein shaker with built-in powder storage

What we did

The Forme Shaker was born from a simple ambition: to redesign the everyday supplement shaker into something elegant and built to last.

The goal was a product that wouldn’t look out of place on a desk, just as much as in a gym bag.

Concept ideation
Prototyping & development
CMF
Design for Manufacture

The Impact

$70,000 raised

A successful Kickstarter campaign saw over 1000 backers show their support for Forme, allowing them to reach their funding goal within the first hour of launch

1 million units sold

Since launching, Forme has gone from strength to strength having now sold over one million units worldwide and are continuing to grow

Forme meets function

Starting with a clear vision, we partnered closely with the Forme team to develop a sleek stainless-steel bottle featuring silent mixing, integrated storage, and thermal insulation—all within a minimalist design.

Through ongoing testing and refinement, we balanced clean aesthetics with practical functionality, resulting in a shaker that feels premium, performs effortlessly, and fits naturally into everyday life.

Storage simplified

A key part of Forme’s functionality is its integrated storage compartment, designed to carry a single serving of powder or snacks without adding bulk or clutter.

Locked seamlessly into the base, it keeps contents secure and out of sight until needed, ideal for pre or post workout routines on the go.

We worked closely with Forme to ensure the mechanism was intuitive, reliable, and felt as considered as the rest of the product, with a smooth twist-lock action and clean internal geometry for easy filling and cleaning.

Success in every shake

Since its launch, Forme has rapidly established itself as a standout product in the crowded supplement market. The brand’s Kickstarter campaign surpassed its funding goal within the first hour, raising over £46,000 from more than 1,000 backers.

Building on that momentum, Forme has sold over 1 million units globally, gaining a loyal customer base across fitness enthusiasts and everyday users alike. The product has also received widespread media attention, featuring in major tech and lifestyle publications.

Client words

"We really enjoyed working with every member of the Aetha team. They were always offering up creative solutions when developing our product, and have the technical knowledge to back up all their decision making. Would 100% recommend to anyone looking for product design services!"

Michael, Co-Founder and COO of Forme